Introducing High Performance Business
Behind every transfer, takeover, sponsorship and sporting controversy is a business story.
High Performance Business takes you beyond the headlines and inside the boardrooms, negotiations and decisions shaping the world's biggest sports.
Every week, sports host Colin Murray and award-winning journalist Natalie Pirks explore the money, power and strategy driving football, Formula 1 and the global sports industry.
Through expert insight, in-depth analysis and conversations with the people closest to the action, they uncover the stories behind the biggest headlines, from club ownership and player contracts to media rights, sponsorships and the business empires built by sport's biggest names.
Because the sport is only half the story.
Hosts
Colin Murray
Colin Murray is a Northern Irish broadcaster with over two decades of experience across sports radio and television. He built his reputation in sports media, hosting Fighting Talk and 5 Live Sport on BBC Radio 5 Live, Match of the Day 2, and football coverage for talkSPORT and Channel 5.
Throughout his career, he's covered some of the biggest moments in football, Formula 1 and international sport, earning a reputation for his sharp interviewing style, quick wit and ability to make complex stories engaging and accessible.
As host of High Performance Business, Colin uncovers the deals, decisions and strategies shaping the world's biggest sports.
Natalie Pirks
An award-winning BBC Sports Correspondent with over two decades of experience, Natalie Pirks has reported from multiple FIFA World Cups, Olympic Games and Commonwealth Games.
Having interviewed some of the biggest names in sport and covered major stories from the heart of the action, she's known for her trusted reporting, expert analysis and ability to uncover the stories behind the headlines.
As co-host of High Performance Business, Natalie brings journalistic expertise and insider insight to explore the money, power and decisions driving the world's biggest sporting stories.