E430: Adrian Gore

Why Life Gets Faster as You Get Older — And How to Fight Back (E430)

For more than 30 years, Adrian Gore has been challenging conventional thinking about health, leadership, and human behaviour. As the founder of Discovery and CEO of Vitality, he's built a global business by asking a simple question: what if we designed systems that helped people become the best version of themselves?

Adrian joins Jake to share the leadership principles behind that philosophy, revealing why optimism is a discipline, why ambitious goals matter, and how embracing discomfort creates meaningful change.

This is a thoughtful conversation about leadership, behaviour, and unlocking long-term performance.