E442: Alessandro Benetton

Schumacher, Senna & The Team That CHANGED F1: Alessandro Benetton (E442)

Alessandro Benetton knows what it means to challenge an established order. When the Benetton family entered Formula 1 from the world of fashion, the paddock laughed. But rather than trying to fit in, they rewrote the rules, and went on to win world championships.

Alessandro joins us to reflect on the decisions that changed everything, from recognising Michael Schumacher’s extraordinary talent before the rest of the sport caught on to standing by his team when allegations of cheating threatened the family’s reputation. He shares why backing your instincts, challenging convention and trusting the people around you can matter most when the pressure is on.

This is an insight into the advantage of being an outsider, the courage to make unconventional decisions, and why sometimes the best way to get ahead is to stop following the crowd.